Develop, lead and implement clinical marketing strategies and programs to drive procedure adoption for prioritized procedures.
Clinical Marketing Manager will have a critical role within the organization driving clinical marketing strategies and enabling commercial teams to drive surgeon awareness, conversion, and advocacy for Client
This position will be responsible for development and coordination coordination of various strategic and tactical clinical marketing initiatives.
The individual will develop and scale best-in-class marketing assets, programs and standards to promote the value of Client to physicians across core procedure verticals.
The individual is expected to establish strong relationships with external surgeons and their care teams, as well as with internal Client stakeholders including other marketing departments, sales, training, clinical affairs, legal, regulatory, and compliance.
The individual is expected to operate in a fast-paced environment as a clinical expert leading programs, tool creation and clinical marketing strategy.
Roles and Responsibilities
Robotic Assisted Surgery(RAS) Value Proposition
Surgeon Advocacy & KOL Development: In collaboration with various internal stakeholders, identify and develop strong dV Key Opinion Leaders (KOL) who will share strong value messaging, technique and suggestions with their peers to advance dV surgery adoption
Build clinical marketing scale by implementing global marketing best practices around marketing collateral development, surgeon KOL development, peer-to-peer programs and surgical society relationships.
Enable and develop Robotic Health Care Ecosystem
Peer-to-Peer Programs: Build scalable market development events, webinars, case observation and proctorship programs and fellows/junior surgeon/academic education programs.
Surgical Society partnerships - Develop and implement presence & engagement at key specialty conferences and symposiums
Collaborate with the commercial learning team to ensure sales teams master the articulation of value messages, overcoming objections and provide impactful customer experiences. Understand the promotion and messaging asset needs of sales teams, and build these high impact sales enablement assets such as presentations, brochures, videos and handouts.
Build strong relationships with corporate marketing teams to ensure successful localization and amplification of clinical marketing content.
Establish surgeon, care team, surgical center and ongoing relationships with the goal of making ISI the preferred industry partner for intelligent surgical care delivery.
Support Clinical Evidence generation - Clinical and Economic References, Evidence: Collaborate with Market Access, Clinical affairs and other corporate functions to develop locally needed clinical and economic references and publications for driving dV adoption
Support specialty specific market research, surveys, ad boards, robotic councils and focus group meetings.
Procedure Readiness Matrix: Understand the patient, physician and provider needs for focus procedures, and build the necessary internal capabilities per the company’s procedure readiness matrix.
Support/Lead new product/procedure introductions
Digital marketing and engagement: As dV clinical marketing expert, guide Client web, email, social media presence for focus procedures for physicians, patient and provider audiences.
Cross functional collaboration and alignment
Education - MBA from a premier/tier 1 institute in India or abroad.
Experience - 4 - 7 years of total experience with minimum 3 years of marketing experience in a medical device, surgical or Pharma Company. Surgical and/or OR experience desired.