a) Researching demand for the organization's products and services.
b) Compiling lists describing sonata’s offerings and value proposition.
c) Help fine tune the service offerings in alignment market needs
d) Evaluating competitors and benchmarking
e) Fine-tune market messaging for the offerings
f) Creating demand generation and promotions with marketing team.
g) Convince various stakeholders in Alliances and joint sales plan along with them in different Geos.
h) Generating sales leads.
i) Participating relevant events to generate demand.
j) Building awareness and positioning of the offerings.
k) Communicating the plan and collaborating with geos.
l) Nurturing leads and manage Lead to Opportunity cycle.
m) Facilitate sales enablement
Leading team of business development managers to achieve the objectives